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What is PRIMED for Growth?
A series of tools and plans to lay the groundwork for growth
Learn how to position your business for success by finding the right customers, marketing effectively, and focusing on the areas that will drive real growth.
An individualized community of like-minded contractors
Join a network of peers who are on the same journey, where you’ll share insights and get personalized support to fine-tune your strategies, win the bids you want, and grow together.
Actionable strategies for achieving your goals
Gain practical tips on hiring the right employees for the right roles, keeping them engaged, and building a workforce that will help you consistently deliver top-quality results.
Reach Your 2025 Profit Goals... Without being Overwhelmed!
In today’s competitive market, having a clear and actionable growth strategy is crucial for reaching your goals and maximizing profits.
However, with the daily demands of running a contracting business—managing employees, juggling projects, and staying ahead in a fast-paced industry—it’s easy to feel overwhelmed at the thought of planning for the future.
You might wonder how to prioritize the right opportunities or avoid costly mistakes.
You’re not alone.
Many contractors struggle with growing their business without taking on more hours or unnecessary risks. It can be tough to figure out where to start.
We created PRIMED for Growth because after years of struggling and not knowing where to turn, we learned the hard way how to grow our business. Now, we're here to share those lessons and help you achieve the same success, without the overwhelm.
With this program, you’ll develop a clear and focused plan to hit your profit goals for 2025—while receiving direct guidance from someone who’s already helped contractors do just that. Not only will you start to see real financial results, but you’ll also gain the tools and knowledge to sustain that growth, making your business more efficient, more profitable, and more resilient to challenges.
We're excited to announce our next session is March 2025. This will be the last session until January 2026 so don't miss it!
Virtual Curriculum - Starting March 3 - 28th 2025
$1997
Week 1 – Craft the Image
Set clear, actionable goals and define your ideal customer, building a foundation for effective marketing and branding.
Week 2 – Know the Bank
Dive into your business's financials to create a forecast and solid budget for guiding your growth in 2025.
Week 3 – Build the Team
Learn how to build your dream team and lead them effectively, with insights on hiring and fostering a positive work environment.
Week 4 – Price to Win
Explore estimating strategies from Brex Enterprises and Auman Landscape, focusing on competitive pricing to meet your financial goals.
Each week will be 3 - 75minutes sessions: 2 learning, 1 office hours. All sessions are recorded and ran through Google Classroom.
Payment plan available.
TESTIMONIALS
Read what our 2024 students had to say:
This has been a positive experience for me, and I’m looking forward to seeing what the changes will bring. Thank you very much for putting this course together and letting me be a part of it! I will definitely recommend it to anyone I come across who might need some help, and please keep me in mind when you’re putting on any courses in the future
Neil Morrison
Morrison Electrical Services Ltd.
I truly appreciate all the effort and time that you ladies put into making this course a success. I feel like you explained all topics extremely well. I always felt like I could ask questions and receive a thoughtful response. I am very inspired by both of you because you are able to do all the things. You are wives, moms, business owners and still manage to find time to do extra things like this, hardscape academy, other coaching etc. You are great role models for all women in business and it has been a true pleasure for me to get to know you both.
Emilee Dooreleyers
AE Lawn Care
Thank you Alicia and Brittany!!! We had high hopes for this class but the knowledge and resources gained far exceeded our expectations. This feels like a jumpstart in the right direction for us. Many bad habits nipped in the bud before they could become detrimental.
Jon and Morgan VanZee
641 Excavating
This is for you if ...
You feel stuck in your business.
You’re facing roadblock after roadblock and aren’t sure how to break through to the next level.
You don't have time to work ON your business.
You’re in the trenches daily, making it hard to step away due to a lack of structure and processes.
You are overwhelmed with everything you think you should be doing.
You have ambitious ideas for the future, but the thought of tackling everything alone feels suffocating.
You need a mentor.
You often find yourself thinking, “If I just had someone I could call,” things would be so much easier.
You need accountability.
You know what needs to be done, but when it comes down to it, you need someone to hold you accountable for actually following through.
Still on the fence ? Stay in the loop by subscribing to our newsletter for updates on upcoming trainings and all the latest news!
Hi, I’m Alicia Brentzel, founder of From The Cut Consulting and owner of Brex Enterprises. Over the past 12 years, my husband AJ and I have learned how to NOT do a lot of things in business. We’ve learned firsthand how stressful running a construction company can be because we struggled for years without a clear plan. We felt overwhelmed, stretched too thin, and our business felt heavy. That’s why we’re passionate about helping other construction companies grow profitably—without having to learn things the hard way.
We’re also excited to be partnering with our good friends, Brittany and Caleb Auman, of Auman Landscape. Their passion for improving their business and teaching others through the Hardscape Academy perfectly aligns with our mission. Together, we’re equipping businesses with the tools they need to reduce stress, thrive in a competitive market, and achieve their growth goals.
Without it, you might keep increasing revenue but still struggle with inefficiencies, low margins, and constant pressure.
With it, you’ll enhance profitability, scale faster, and finally feel in control, with more freedom to focus on what truly matters in your business and life.
Let’s build your success together.
Still unsure if PFG is for you?
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